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Ebook Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate by Amy Jo Martin read! Book Title: Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
The author of the book: Amy Jo Martin
ISBN: 111844230X
ISBN 13: 9781118442302
Language: English
Format files: PDF
The size of the: 354 KB
City - Country: No data
Loaded: 1282 times
Reader ratings: 5.1
Edition: Jossey-Bass
Date of issue: August 29th 2012

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Learn the rules to building loyal (and lucrative) digital followings"Renegades Write the Rules" reveals the innovative strategies behind the social media success of today's top celebrities, brands, and sports icons, and how you can follow their lead.

Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.Reveals the winning strategies for using social media to achieve dramatic resultsShows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinityFilled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetizationExplores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives

The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.


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Reviews of the Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate


ARCHIE

You want to waste your time? This book fits perfectly.

NATHAN

Our favorite book

CHLOE

Fun book for children and their parents




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