Read Overfished Ocean Strategy: Powering Up Innovation for a Resource-Deprived World by Nadya Zhexembayeva Free Online
Book Title: Overfished Ocean Strategy: Powering Up Innovation for a Resource-Deprived World|
The author of the book: Nadya Zhexembayeva
ISBN 13: 9781609949662
Format files: PDF
The size of the: 8.78 MB
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Reader ratings: 5.5
Edition: Berrett-Koehler Publishers
Date of issue: June 2nd 2014
Read full description of the books:
We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity--the overfished ocean--their primary strategic consideration, not just a concern for their "green" division.
Overfished Ocean Strategyoffers five essential principles for innovating in this new reality. Zhexembayeva shows how businesses can find new opportunities in what were once considered useless by-products, discover resource-conserving efficiencies up and down their value chain, transfer their expertise from physical products to services, and develop ways to rapidly try out and refine these new business models. She fills the book with examples of companies that are already successfully navigating the overfished ocean, from established corporations such as BMW, Microsoft, and Puma to newcomers such as Lush, FLOOW2, and Sourcemap.
The linear, throwaway economy of today--in which we extract resources at one end, create products, and throw them away at the other--is rapidly coming to an end. In every industry, creative minds are learning how to make money by taking this line and turning it into a circle. Nadya Zhexembayeva shows how you can join them and avoid being left high and dry.
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Read information about the authorDr. Nadya Zhexembayeva is a business owner, author, and educator working at the intersection of innovation, leadership, and sustainable growth.
As a business owner, Nadya oversees a group of companies active in real estate, investment, and consulting industries. Her recent client engagements include The Coca-Cola Company, ERG (formerly ENRC PLC), Erste Bank, Henkel, Knauf Insulation, and Vienna Insurance Group.
Until April 2014, Nadya also served as the Coca-Cola Chaired Professor of Sustainable Development at IEDC- Bled School of Management, an executive education center based in Slovene Alps, where she continues to teach courses in leadership, strategy, change management, design thinking, and sustainability. In addition to IEDC, Dr. Zhexembayeva has taught in a number of other business schools, including CEDEP-INSEAD (France) and IPADE (Mexico).
Dr. Zhexembayeva chairs Resourcefulness Advisory Board at OMV, an oil and gas company, and sits on the Advisory Board of Fowler Center for Sustainable Value at Weatherhead School of Management, Case Western Reserve University. She also serves as Vice-President of Challenge:Future, a global student think-DO-tank and innovation competition.
In 2014, Nadya released her second book, “Overfished Ocean Strategy: Powering Up Innovation for Resource-Deprived World.” Together with Chris Laszlo, in 2011, Dr. Zhexembayeva co-authored her first book, “Embedded Sustainability: The Next Big Competitive Advantage,” published by Stanford University Press in the US and Greenleaf Publishing in the UK.